Thursday, 29 May 2008


The invention of WYSIWYG revolutionized Web design. The visual control was liberating. However, WYSIWIG does not infer, summarize, or synthesize. WYTIWYTU, a term coined by Rowland Lorimer at the CLA Conference in Vancouver, is a response to the maelstrom of change occurring in information sharing and engulfing the revolution is open access. WYTIWYTU, or What You Tag Is What You Transform, allows the designer and the client to go beyond text to an expended palette of representations of knowledge through the allowance of accumulated wisdom. Web design is no longer uploaded content, but facilitating and augmenting communication on a mass scale.

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